News & Press

Drinktec 2013 news: Change as a constant – focusing on health

September 19, 2013 News & Press Leave a comment

The markets in soft drinks and fruit juices are subject to constant change, because consumers are always yearning for new taste trends, varieties and new innovations. For the industry, this development has led to a high demand for diversification of product lines and new products.

Drinktec is presenting the current developments in the soft drinks market, impacted strongly by the innovations imperative, plus the latest technologies in the highly-automated production and packaging sector. Soft drinks are the leading growth category in the global beverage market. Energy drinks and iced teas are expanding strongly with high growth rates forecasted for ready-to-drink teas in particular. The wellness and health trend is as strong as ever, and market researchers are noting a further shift towards high-quality products with added benefit trough functional ingredients or organic features.