The markets in soft drinks and fruit juices are subject to constant change, because consumers are always yearning for new taste trends, varieties and new innovations. For the industry, this development has led to a high demand for diversification of product lines and new products.
Drinktec is presenting the current developments in the soft drinks market, impacted strongly by the innovations imperative, plus the latest technologies in the highly-automated production and packaging sector. Soft drinks are the leading growth category in the global beverage market. Energy drinks and iced teas are expanding strongly with high growth rates forecasted for ready-to-drink teas in particular. The wellness and health trend is as strong as ever, and market researchers are noting a further shift towards high-quality products with added benefit trough functional ingredients or organic features.
THE INNOVATION
The ViCAP
In recent years many new “added- value” beverages have been introduced to the market, but they all have one inherent flaw: scientific studies have shown that natural ingredients, vitamins and other time-sensitive supplements, which make drinks “functional”, tend to lose their efficacy when they come into contact with the base liquid, light and oxygen. ViCap offers the perfect solution to prevent this degradation from occurring.
The longer the ingredients are in contact with the base liquid the weaker they become
Potency and power is being maintained until the moment of consumption.
