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Why a Cap – The innovation

Why a Cap – The innovation

A new beverage category is born.

Pop from Fruush on Vimeo.

Some may ask why a product such as ViCap is even needed. Well ViCap is not just a normal beverage cap, it is a cap with a very unique and important function, enter the “dispenser” cap system.


In recent years many new “added- value” beverages have been introduced to the market, but they all have one inherent flaw: scientific studies have shown that natural ingredients, vitamins and other time-sensitive supplements, The longer the ingredients are in contact with the base liquid the weaker they become which make drinks “functional”, tend to lose their efficacy when they come into contact with the base liquid, light and oxygen. ViCap offers the perfect solution to prevent this degradation from occurring.

The dispenser cap system (such as ViCap) is the ideal solution to this problem.

Potency and power is being maintained until the moment of consumption.

ViCap separates the functional ingredients from the base liquid and thus maintains their potency and power until the moment of consumption. Efficiency, taste and shelf-life are being preserved on its highest grade. In the end of the day this all means that consumers not only drink a healthier product but get what they actually paid for with profound efficiency.

This new and exciting solution is being considered by experts to be the biggest breakthrough in beverage packaging since the aluminum can.


How it works:

See why ViCap is different